Most popular from paper printing to digital publis

  • Detail

From paper printing to digital publishing

in fact, all predictions about the eventual disappearance of traditional media have focused on map printing on paper printing media, leaving a long transition period. People seem to expect such a scene. Under the cover of countless flash lights, press conferences were held and printing was fully opened. Many media groups announced in a sad atmosphere that the printing press will stop rotating from now on, Will appear completely in digital form

the above scenes are considered to be the result of a gradual gradual process of printing and translation, just like sand dunes drifting in the desert with the wind, which finally changed the shape and location of green space, and also like the gradual change of biological behavior patterns in the process of evolution. The behavior patterns of the audience gradually change, and the rhetoric and typesetting methods gradually change, and finally the digital era is coming in an all-round way. The current brands "New York Times", "Wall Street" and "Washington Post" have been brought into the whole gradual process to meet the challenge of the printed version, but they have always adhered to the last position of the print media and will be dominant in the original source for a long time

however, what if traditional media die out much faster than expected? Just like a hurricane blowing from the desert, all the sand dunes have changed their shape and position overnight, and the landform has become beyond recognition. In particular, will the New York Times, the classic print album of the world's largest newspaper, close its business in May this year, as some institutions predict

this is entirely possible. The profit report released last October showed that the new york times must take major measures to print on rice paper, otherwise the company may not be able to pay $400million of matured debt in the next five months

at the end of October last year, all the company's liabilities had exceeded US $1billion, and the company's cash balance was only US $46million at that time. From the situation of the credit market, it was impossible for the times to obtain a large number of loans in the short term. The printing company, because all its debts had been rated as junk, and the company's shares performed poorly in the capital market. The share price fell sharply. When Nari printing, the shares were rated as junk stocks. The overall situation shows that the prospect of newspapers is not optimistic. So pessimists have always felt that the death of the print edition of the New York Times is sooner or later

in response to the Chinese printing and packaging research that the company will not be able to cope with the maturing debt crisis in May this year, the spokesman of the times responded lukewarm in October last year: as a part of the analysis of cash usage, we are evaluating the possibility of regaining financial support in the future. Based on the conversation with borrowers, word printing hopes that we will cultivate and develop a batch of high-tech, independent brands Backbone enterprises with strong market competitiveness and good comprehensive benefits have the ability to solve debt and credit problems. This response was cleverly and deeply explained by Silicon Valley watch, which has been tracking and analyzing the company's plight. Its leader, Henry? Henryblodget said on the: we hope to print before the maturity of some debts. We have the ability to solve the debt and credit problems, which means that there is likely to be no solution at all before the maturity of debts

the credit crisis of newspapers is mainly due to the continuously decreasing and accelerating circulation, the sharp decline in advertising revenue and the worst economic situation in 80 years. By last December, the company's stock had fallen so much that Xi'an printing factory could theoretically buy the New York Times for only $1billion. Abby, former editor of the times? Aberosenthal often said that we can't imagine the days without the New York Times. This era may be coming soon

of course, engraving printing is unlikely to disappear by May this year. As the saying goes, a thin dead camel is bigger than a horse, and there are many options to prolong the life of this newspaper. Hefei printing has reduced its stock dividends, which is the most important source of income for the Sulzberger family, the owner of the newspaper. In the first quarter of this year, shareholders did not pay dividends for flexible printing for the first time since the newspaper was publicly listed in 1965, while the dividend amount for the whole year last year was $25million. However, while saving cash flow, what consumes a lot of newspaper cash is a lot of investment in new media. The company has sold the A3 printing of the new headquarters building, which was completed in 2007 and designed and built by renzopiano, a famous designer. At that time, the threat of digitalization to the core business of newspapers had not been fully shown, and the newspaper had already mortgaged the new headquarters building. The times will also have the opportunity to sell the failed newspaper Boston Globe acquired before, or simply close it to the top 100 Chinese printing companies. The newspaper itself has realized that the New York Times will enter a difficult era of media asset sales. It also has the opportunity to sell its shares in the New York Red Sox, close or sell some smaller asset components, or simply get rid of printing graphic information processing. In those days, buying this network product was considered a failed investment by many people, but now its relatively technical breakthrough has become the only economic source of income growth in the investment of the New York Times company. After taking all these measures, there may be more measures to package bag printing, and the newspaper can also cut staff on a large scale, despite the executive editor bill? Keller promised not to let this happen

maybe David Geffen (one of DreamWorks producers and entertainment tycoon) Shantou printing, Bloomberg (mayor of New York, super rich) or Carlos? One of slim (a Mexican telecommunications tycoon and a rich man in Latin America) will buy the New York Times Beijing Hualian printing as another trophy among his many assets to share some of the newspaper's pain. Even if Murdoch, a media tycoon, has made a lot of money in the acquisition of the Washington Post, he still can't resist the temptation to bring the New York Times into his media empire. But Sam? Zell's lesson (he once bought Tribune, the second largest newspaper giant in the United States, for $8.2 billion, and the company announced bankruptcy one year later, with debts as high as $13billion). These billionaires' egos will be hit to some extent, not to mention the anti-counterfeiting label printing after the baptism of the financial storm. The former billionaires are not so rich now. In another way, Microsoft, Google and even CBS may buy the form printing of the New York Times at a very low price, and then divide the times into many small parts, mainly a factory colorful printing, using content to attract website browsing. Print Guangzhou

no matter what will happen in the next few months, the New York Times is destined to undergo a major and painful transformation period. Perhaps the situation will develop faster than we expected to print English. The new york times we are familiar with will no longer have a printed version, and this company will no longer exist, but become many new small companies. Fitch international, which printed English last December and supervised the healthy operation of the media, predicted a national newspaper Bankruptcy: the Organization predicted that most newspapers and newspaper groups would be insolvent and had to be closed down or liquidated in 2009. By 2010, Xiamen printing factory, many cities are likely to have no printed edition

The collapse of the printing industry will herald many things. For those who are old enough to remember to pick up a Sunday edition of the New York Times at the door every Sunday morning, it means the complete end of a cultural ceremony that shaped our adult life. It also means the end of the Bohemian urban life advocated by thousands of smart middle-class writers and mass intellectuals who are still intoxicated in the ocean of free thought. This will also seriously weaken the importance of the media as a democratic supervisor. Supporters of the Internet may say that the Internet will stimulate a group of professionals and amateurs mixed with the public to fill the above empty printing factory quotation. However, at least for now, we do not see an Internet organization that can grasp the source and reporting experience of traditional media for many years, let alone sent to Mumbai and Islamabad, These all have the ability to analyze the complex India Pakistan conflict

a more likely expedient is that the New York Times and other major newspapers will start to issue only electronic versions in print color, and may continue to save the Sunday edition, which is slightly more profitable, for a while. Now, almost all readers of the new york times read it, that is, through the printing of station tickets. In October last year, the station recorded 20million independent users, ranking fifth among all kinds of stations in woodblock printing. As a newspaper station, this is an amazing achievement. But the increase in users in October is likely due to the election. At the same time, the daily sales volume of printed newspapers during October was less than 1million, and the printing of coated paper was continuously reduced. Even the sales volume of Sunday newspapers was only 1.4 million, which was also decreasing. The contents of the printed edition and the online edition of the times are not exactly the same, but the online edition undoubtedly extends the coverage of the newspaper exponentially

the problem is that when Donnelly printing, only 1million people spend money on newspapers. As people who consume newspapers in essence, these people are also the reason why advertisers are willing to spend tens of thousands of dollars to publish an advertisement. Block printing, 20million consumers do not spend money, and they are not the object of advertisers' appeal. It can be said that printing film, these 1million people are much more valuable than those 20million people. According to the current operation of the web page, the newspaper can only support about 20% of its employees. Once 80% of the silk printing machinery is cut, it will certainly affect the collection ability of the New York Times in the short term

if the tradition of traditional institutions and high-quality reporting is about to die, you can't hear too much crying and see too many scenes of beating your chest and feet printed on coated paper, it's because most of the public have been trained to habitually underestimate and report the value. Internet encourages fast and lazy consumption. In fact, it completely eliminates the significant differences between different brands. Today, the sources of China that Google searches may come from all over the world. When the sources are widely extended to the extent that they can be shared, they can appear all over the world. The articles of the Los Angeles Times may appear on the Washington Post, printed in Shenyang, and vice versa

draw fatigue life curve (S-N curve) in the 1970s; In the era of various special fixtures, when New York Magazine appeared and threatened the stronghold of the poor upper middle class traditionally controlled by the times for the first time, the then executive editor aberosenthal began to implement the business strategy of Weihai printing, which was copied by countless newspapers nationwide, but weakened the perceived value of serious reports. Under the signboard of serving the public, the New York Times began to move towards letterpress printing, a newspaper that pays more attention to lifestyle than value. This change seems to be profitable in the short term. For a while, escape and taste tmagazine helped preserve the printing plants of the newspaper's overseas agencies, which is really

Copyright © 2011 JIN SHI