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From the analysis of the packaging offset printing market, offset printing should be cold (Part 1)

in the large-scale packaging printing market, various printing methods can be described as showing their own abilities. Gravure printing occupies a decisive position with the advantages of high efficiency, high stability and high quality. As a new printing method, flexo printing is also growing at a rapid rate in recent years, And yerazunis and his research team then used their "5D printing" method to use the same CAD model, which was called by some insiders as the most promising printing method. While people pay too much attention to gravure printing and flexo printing, offset printing seems to be neglected. Is it because it is too mature and has no new technology to attract attention, or has it lost its luster under the competition of the above two printing methods? In order to give you a more in-depth and comprehensive understanding of the application of offset printing in the field of domestic packaging and printing, we interviewed several famous offset machine suppliers at home and abroad, and asked them to talk about their views on the packaging and printing market, the application of offset printing in the field of packaging and printing, and the future development trend

Mr. Wang Guohua, general manager of Beiren Printing Machinery Co., Ltd., Mr. Kong Fude, general manager of Sales Department of Heidelberg sheet fed offset press equipment, Mr. Zhang Jianfa, manager of flat sheet printing department of Roland, Mr. Wang Lianbiao, manager of flat sheet printing department of gaobao, and Mr. Guo Xuan, deputy general manager of Zhaodi Printing Machinery Co., Ltd., a Chinese agent of Komori, were interviewed this time

I. China's packaging market in the eyes of suppliers

talking about China's packaging and printing market, all interviewees agreed that China's packaging market has great potential, and expressed confidence in the application prospect of offset printing technology in the field of packaging and printing. The following is the interviewees' analysis of the current situation and development prospects of China's packaging and printing market from different perspectives

Mr. Wang Guohua of beiren Co., Ltd. has proved the great potential of the packaging and printing market with the annual growth rate of the packaging industry, He said: "According to the statistics and prediction of relevant departments, China's packaging industry will increase at an annual rate of 8% from 2001 to 2005. In 2005, the packaging industry will have a good consideration of human-machine relations, and the output value of the packaging industry will reach 320billion yuan. At present, the output value of the packaging and printing industry accounts for 1/3 of the total output value of China's printing industry, with nearly 1million employees, also accounting for 1/3 of the whole printing industry. According to our understanding of the market, the annual growth rate of China's packaging industry is 10% More accurate. In short, is there really a factory? The packaging and printing industry will have a great development in the future. "

Mr. Kong Fude of Heidelberg said from the perspective of the development of packaging products: "China's packaging and printing market is developing very fast. First of all, with the rapid development of China's economy, more and more export products, which has greatly increased the packaging demand for export products. Because the printing industry serves the light industry, the development of light industry has driven the development of the printing industry. Relatively speaking, packaging and printing is developing faster than book printing. Secondly, the quality requirements of packaging products are getting higher and higher. The previously acceptable product quality can no longer meet the needs of customers, so now many enterprises begin to purchase new machines. Finally, it is also very Chinese, that is, China needs many high value-added packaging prints, for example, many packaging prints need polishing and hot stamping. With rapid development, high quality requirements and many high value-added products, this is the development of China's packaging industry, which also promotes the development of offset printing. "

Mr. Zhang Jianfa of Roland said from the perspective of regional development of China's packaging and printing Market: "China's packaging and printing market as a whole seems to be developing rapidly, while the South should be more developed, especially in East and South China. For example, there are many large Hong Kong funded companies in Guangdong. The development of the north is relatively slow, and there are few large packaging and printing plants, but the situation is changing in recent years. According to the statistics of Roland Mann, globally, there will be two markets growing in the future, one is packaging and printing, and the other is newspaper printing. ” BR BR nbsp; nbsp; nbsp; nbsp; nbsp; Mr. Wang Lianbiao of gaobao company analyzed the development of packaging and printing market by comparing commercial printing, publishing printing and packaging printing, He said: "The development of the three markets of commercial printing, publishing printing and packaging printing depends on the development of the overall economy. In recent years, China's economy has developed relatively fast, and the packaging of both export products and domestic consumption products has taken a big step forward. However, to change the situation of second-class packaging of first-class products, packaging must be further improved. This determines that printing plants should carry out technological transformation to adapt to the market. The business model of books and periodicals is also It is slowly changing. Since last year, the original concept of fixed-point printing has gradually faded. However, the printing of books and periodicals is still strictly controlled in China, and it is difficult for foreign-funded enterprises to participate in the competition. In contrast, packaging and printing are less restricted and develop much more freely. Therefore, packaging printing has more room for development than book printing. "

Mr. Guo Xuan of Zhaodi company talked about the development of China's packaging and printing industry from the situation of domestic regional packaging market, He said: "Packaging is a parasitic industry, which relies on manufacturing. The progress of refrigerators, color TVs, computers, vacuum cleaners, microwave ovens, electric irons and other industries has led to the development of the packaging industry. At present, China has three regions with very developed packaging industry. First, in the Pearl River Delta region, where foreign investment is the most developed, there are thousands of processing enterprises, such as garment and electrical appliance processing plants, so thousands of them have also been born Million packaging and printing enterprises. The second is Suzhou, where there are two very beautiful industrial parks. One is an industrial park invested by Singapore, and the other is Suzhou's own industrial park, both of which are very large in scale. These industrial parks have promoted the rapid development of the local packaging and printing industry. For example, the relevant orders of Jiangyin are expected to continue to be placed in a certain enterprise (Jiangyin meinianda?) Five years ago, we started with one of our four start-ups, and now it has developed into an enterprise with more than 100 million yuan of assets, including a Heidelberg five color online glazing sheet fed offset press, a Komori offset press, and a Komori six color glazing equipment not long ago. Through it, you can imagine how fast the packaging and printing enterprises are developing. The third area with developed packaging industry should be the Bohai Bay area, such as Dalian, Tianjin, Qingdao and Yantai. Because these areas have a unique geographical environment, overseas investment is very enthusiastic. At present, sail and LG have settled in Yantai, and Qingdao has also attracted many Korean enterprises. Packaging and printing is a processing industry, which serves the manufacturing industry. Wherever there is manufacturing industry, there is packaging and printing. In other words, the packaging and printing industry will be developed wherever foreign investors can be attracted. At present, publishing and commercial printing are still dominant in China, and the proportion of packaging and printing is relatively small. However, as China gradually becomes the base of manufacturing and processing industry in the world, the packaging and printing industry will also achieve great development. "

II. Packaging offset printing in the eyes of suppliers

although the market scale and development potential of packaging and printing are very considerable, in the inertial thinking of many people, it seems that only gravure printing and flexographic printing are the mainstream technologies of packaging and printing, and the advantages of offset printing are more reflected in the field of books and periodicals and commercial printing. However, several major offset equipment suppliers do not seem to agree with this view. In their view, in the field of packaging printing, offset printing, gravure printing and flexo printing have their own advantages and disadvantages, which is difficult to say

Mr. Kong Fude of Heidelberg company made a comparison between flexo printing and offset printing from the nature of live parts. He said that flexographic printing equipment has low investment and strong connection processing capacity, but it is more suitable for medium and long version printing than short version packaging printing. Moreover, with more configurations, its startup preparation time will be longer. In addition, flexographic printing consumables are not cheap. For example, flexographic plates are much more expensive than offset PS plates. In addition, flexographic printing is a relatively new technology, the operation of equipment is difficult, and the technical level of operators is generally not high. Therefore, flexographic printing is more suitable for long and stable moving parts; For short version, high value-added live parts, offset printing is more dominant

Mr. Zhang Jianfa of Roland company compared flexographic printing with offset printing in terms of print quality. He said that offset printing is better for the reproduction of dots and bright colors; Due to the thick ink layer, flexo printing is suitable for printing fields and lines, and the configuration of flexo printing machine is flexible. Offset printing, gravure printing, printing and other units can be added according to the needs of trademark printing. But flexo printing will not seize the market of offset printing, because the strength of offset printing is too strong. From the perspective of suppliers, the strength of flexo printing machine suppliers is far from that of offset printing machine suppliers. After all, offset printing has developed for more than 100 years

Mr. Wang Lianbiao of gaobao company compared offset printing with gravure printing. He said that the ink color of gravure printing is full, which is suitable for printing products with large ink coverage, but its printing is not fine enough, and it is not as good as offset printing in the reproduction of small points. Moreover, the investment of gravure printing machine is very large, so we must ensure sufficient business volume, otherwise it is difficult to ensure the return on investment of the equipment. Offset printing has a long history of application and good adaptability to products. Many gravure cigarette packs used to be offset printed

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