Most popular Fuji Xerox Samsung leads HP Canon fad

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Fuji Xerox Samsung led HP canon to fade out of the competition

recently, the central state organ announced the bid winning announcement for the Sixth Batch centralized procurement project in 2013. As of the first half of the year, the central government procurement center (hereinafter referred to as the national procurement center) has organized six phases of batch centralized procurement projects. From the six phases of batch centralized procurement, the overall procurement volume of printer products has increased month by month, which indicates that the procurement peak in the second half of the year is coming

in terms of price, as many purchasing units and bidding enterprises adapt to the batch centralized procurement mode and adjust their strategies, the bid winning price of batch centralized procurement shows a steady trend of decline. According to the statistical data of the government procurement information report, in the first half of 2013, the national procurement center purchased more than 9400 printer products in the first six phases of batch centralized procurement, with a total procurement amount of nearly 14 million yuan, and the average unit price of procurement was 1450 yuan

different from the previous competition pattern, with the continuous promotion of batch centralized procurement of printer products, the traditional strong printer brands have been eclipsed, while the new brand focusing on cost performance has taken advantage of the trend to rise and led the batch centralized procurement of printer products

sudden changes in the political and mining pattern of printers

from the winning price of the printer project of plastic film, rubber, wire and cable and other materials purchased in batches by the national procurement center in the first six months of the first half of the year, the average winning price of A4 laser black-and-white double-sided printer is about 1050 yuan, and the average standard price of A4 laser black-and-white single-sided printer is about 700 yuan due to the dead center position limit, The average bid price of A3 laser black-and-white single-sided printer is about 6000 yuan, and the average bid price of A3 laser color single-sided printer is about 9800 yuan

in the first six phases of the printer project of batch centralized procurement, from the specific performance of each brand, Fuji Xerox won the bid of 3508 units, Samsung won the bid of 2265 units, brother won the bid of 1449 units, Lexmark won the bid of 963 units, Oki won the bid of 683 units, Kyocera won the bid of 580 units, and Epson won the bid of 163 units. It is worth noting that the traditional strong printer brands have not performed prominently in these phases of batch centralized procurement projects, and HP, Canon and other well-known brands in the market almost lack the bid winning camp of batch centralized procurement in overseas procurement centers

in terms of the brand distribution of these winning products, the overall performance of Fuji Xerox, Samsung and Oki has been very stable, with relatively fixed large orders appearing in almost every issue, and its overall price is relatively stable, which is more and more suitable for the mode of batch centralized procurement

the bid winning quantity of brother 1449 printers is concentrated in the bid package of A4 laser black-and-white double-sided printers purchased in batch in the fifth phase, while there is no bid winning record in the other five phases of batch centralized procurement project, and its subsequent bidding trend needs to be observed. Similar brands include Kyocera, in which 580 A4 laser black-and-white double-sided printers are concentrated in the sixth batch purchase project, and this brand also created a shocking bid price of 580 yuan, which is far lower than the average bid winning price of this kind of products. This Nfix ii/nflex/ngarde makes peers smack. Through on-the-spot investigation of some mainstream stores, it is found that the selling price of Kyocera brand's model is basically about 1400 yuan. Therefore, the brand's future bidding strategy is quite worthy of attention

in addition, the winning record of 963 units of Lexmark is also basically concentrated in the first three phases. For the bidding projects in recent phases, it shows insufficient stamina. For inkjet printers that have not been included in the batch centralized procurement for a long time, Epson is the only one. In the competition of A4 inkjet printers purchased in multiple batches, Epson rarely misses, and the price is stable, all around 1000 yuan

efficient and practical demand highlights, and the price is more reasonable

from the perspective of the printer product line, in the central unit printer batch centralized procurement project in the first half of 2013, not only the winning brands and products have achieved expansion, but also the competition is becoming increasingly fierce. No matter how much the purchase quantity is, the price competition of the printer is only between twoorthree yuan, and the quotation of the supplier is invariably accurate to a single digit

around price competition, both suppliers and buyers are constantly adjusting. For printer enterprises, batch centralized procurement has brought a new competitive mode. For some enterprises with excellent product technology but not particularly high brand awareness, opportunities outweigh challenges. Especially in the government procurement market, batch centralized procurement has brought them a more direct competitive advantage, which is the main reason for the frequent occurrence of dark horses in the current printer batch centralized procurement projects

it is worth noting that the demand of the government procurement market for price also urges printer manufacturers to adjust their products. Judging from the new models launched by enterprises in the first half of the year, the cost-effective models account for almost half of the new product models launched by printer manufacturers. This is certainly a reflection of the enterprises' meeting the market demand, but from the reaction of the industry, these products also have the characteristics of relatively lighter weight and cheaper raw materials. The price has fallen, but whether the quality can be guaranteed remains to be tested in time

in addition, from the perspective of purchasing units, price is no longer the only standard for considering products when purchasing. It can be seen from the batch centralized procurement of the national procurement center in recent years that the procurement process pays more attention to the efficiency, economy and practicality of products, and the bid winning price of products tends to be more reasonable. The competent department of government procurement pointed out that batch centralized procurement should not only avoid the waste caused by purchasing high-priced and high-performance products, but also avoid the one-sided emphasis on winning the bid at a low price and ignoring the comprehensive benefits, and advocate the principle of strict economy and maximum value for money

at the same time, facing the fierce price competition of batch centralized procurement, many bidding enterprises said that saving money cannot only be saved in the procurement link, especially for products such as printers that continue to consume. Some suppliers also expressed their concerns. From the perspective of market economy, paying too much attention to price is not benign competition. In a sense, pure price competition will lead to vicious and novel market competition. Low prices will form a market monopoly, attack normal competitors, damage the industry environment and damage the interests of consumers

therefore, while constantly adapting to market rules and adjusting their competitiveness, enterprises also hope that in the future printer procurement, the characteristics of the government procurement industry can be more fully considered, taking into account the service cost of centralized procurement and decentralized supply, the speed of capital return and subsequent services, further refine the batch centralized procurement standards and formulate more reasonable scoring standards

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